A new wave of online self-awareness is mounting. The most recent example is the YouTube case described above. Another expression of this forthcoming change is the proliferation of self-blogging tools and micro-blogging systems. Among the self-blogging tools I found things like Ghost, scriptogr.am, Throwww, Dropplets, and Jekyll, which in different ways offer the same chance to aspiring bloggers: own your own blog and self-host it. Jekyll in particular goes even further for being integrated with the GitHub repository. You can host a Jekyll blog on GitHub for free, but of course you can decide to host it anywhere you like. I, for myself, hosted a prototype Jekyll blog on Amazon S3. (as soon as it's working properly I plan to move this blog there - DONE! June 27th 2013)
I can hear the voices about how complicated all the setup must be, and certainly it is not for the faint hearted, you need some degree of computer/Internet/IT literacy to be able to do it. But it's a matter of time until it will become a streamlined and hassle-free process where "at the touch (tap?) of a button" you have your self-owned blogging platform up and running.
The micro-blogging systems like those I found in my previous post (Diaspora, Crabgrass, NoseRub, StatusNet, identi.ca, Thimbl, Asaph) are a bit more advanced in that they create a peer-to-peer environment where each micro blogger can collect the posts of all his connections in a single place, like Twitter does with the tweets from the network you follow. The great thing is that this is done on a P2P basis without a central repository.
The problem, on the other side, is that there is not an integration standard and the various systems are not able to talk to each other. Since I'm an optimist, I envision that a common protocol for interaction will be created allowing users of different systems to follow each other. And since I am a hard-core optimist, I think that the same will happen for the self-blogging platforms I mentioned above, and for all individual content-creation systems like YouTube. This means creating the P2P infrastructure for sharing individual content on a public infrastructure instead than in a closed environment like it is now virtually for all content-creation systems on the web. It's the beginning of a new era in online content generation that I like to call OIR - Online Identity Reclamation.