I met Daniel Blokmaker who is in charge of innovation at KPN. Very clear ideas in this company. The innovation department has to find ways to provide value to its internal and external customers, and cover innovation with scope ranging from short to long-term. Which makes for completely different types of activities, both outside in and inside out.
Second interview was with Guido Kerkhof. Guido is the prototype of the entrepreneur having launched several startups always with his eyes open at what he was learning in the process. Innovation thrives on scarcity, and Guido suggests that innovators should try to bootstrap as much as possible. You make much more of 100 Euros if it’s all you have, than out of 1000 if someone just gave them to you!
Then I met my Host, Joost Geurtsen of Endemol, where I had all my meetings today. Joost recognizes and practices the value of “wederkerigheid,” reciprocity in Dutch. In his spare time from work he helps startups on social media marketing and this effort comes back both personally and for his work: helping startups is a great experience in itself and sometimes you can learn something that can also be scaled up into a big company. He thinks that Innovation Masters could be intersting for the Dutch business, acting like a mirror in which innovators of the country see themselves reflected.
And finally I met Erasmo di Canosa, an Italian innovator who took an MBA in entrepreneurship & Innovation at the forward looking TiasNimbas business school, and who is in the process of setting up an innovative fund for bringing profit into the communities that host renewable energy plants. He recognizes the extreme innovation in funds management in the Netherlands, which in his opinion is possible here due to the great sense of community of Dutch society.
If a few words comes out strongly from these interviews, they are co-creation, community and sharing.